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Our company

Young athletes' insights into young athletes' football products 


Personalized test services

We base our service and test critiria on your needs.

Our customers are football brands that create their own football products.

(We are always open to other customers).

You can add value to the criteria you think are the most important to validate/improve your product. 


We test football products that are meant for young athletes. Our main focus are focus groups, but we also provide quality test services.

Why Young Knows Young?

Why involve both proffesionals and amateur athletes?


Young amateur athletes and professionals have different aspirations in football, leading to different product needs.

Because we perfected this testing service like no other teens, we form a dedicated team who you can trust. 

I founded YKY to take the concerns and responsibilities you get while working with teens, and turn them into reliabilities. 

In which stage do we test?

Young Knows Young
No responsibility, but reliability

Accurate product strategy

Young Knows Young provides insights into your football products, by representing the teens of today.

You can take our feedback in making decisions in the products' commercialization/development.

We represent a clear target group: dedicated and fit teens who love football, are well educated and who live in a big city (Amsterdam). 

We represent the voice of the amateur athletes, but also the voice of this specific target group.


Test with passion

Our team isn't just a regular team. This team only exists of dedicated young athletes, who are all passionate to play a part in shaping their own football products.

And do you know why? Because football is our live!  

Modern insights

Teenagers have changing preferences and tastes. What is cool today might be outdated tomorrow.


Our services provide insights into your football products so they are modern and not outdated in the eyes of teens!

Football product testing for young athletes, by young athletes= Young Knows Young

Het Gebied van het gras

If you’d like more information about our YKY, get in touch today.

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